Everything you need to look

the part, everywhere.

From the words that position you to the system that keeps every touchpoint consistent, whoever produces it.

hydro brand design agency hic brand core messaging

Brand positioning and core messaging

The words come before the logo, so the identity has something to say.

Logo, wordmark and marks

A mark that works at every size, from the favicon to the front of the building.

Colour, type and visual system

Palette, typography and layout rules that hold together on every surface.

Brand guidelines

Short, visual and specific, so suppliers and new hires get it right first time.

Social profiles and content kit

Profiles, post layouts and a content kit, so the feed looks like the brand.

Signage, livery and print

Vans, hoardings, stationery and print, designed from the same system as the site.

Projects we're proud of.

From positioning to guidelines.

Four steps from where the business is heading to a system every supplier can follow.

01

Discovery

Where you are, where you're going and who you need to convince. We write it down before we draw anything.

02

Mood boards

Several visual directions, not two, so the conversation starts from what feels right rather than what's missing.

03

Concepts

Two or three full identity concepts, each shown on real surfaces: website, deck, social, signage.

04

System and guidelines

The chosen direction built out into a full system with guidelines, files and a rollout plan your team and suppliers can follow.

Evolve,

don't start again.

Most brands don't need a reset. They need what's working kept, what isn't fixed and the whole system carried through consistently.

Positioning first

The words come before the logo, so the identity has something to say.

Shown on real surfaces

Every concept presented on your website, deck and signage, not on a blank canvas.

Built for the website

Designed by the team that will build the site, so the identity works on screen from day one.

Guidelines people use

Short, visual and specific, so suppliers and new hires get it right first time.

One team through to launch

Identity, website and motion from the same people, so nothing gets lost in handover.

You own the files

Logo files, Figma library and guidelines are yours from day one.

Are we any good? Don't take our word for it.

Created a brand that could stand on its own.

The team at hydro delivered exactly what we asked for. The brand now reflects where we are today.

hydro.website brand identity review hic

Rhiannon Hoyes

Senior Marketing & Partnerships Manager

The team are incredibly efficient.

Fantastic from start to finish. The quality of the service and the end result represent excellent value for money.

hydro client review ben clarke

Ben Clarke

Managing Director

Delivered on time to the highest standards.

They understood our requirements and quickly delivered a project that far surpassed our expectations.

hydro client review elliot harrison-holt

Elliot Harrison-Holt

Sales Director

Design quality is excellent.

The speed at which they built sites of this size & complexity is making a real difference to our brand.

hydro client review joe capocci

Joe Capocci

Head of Marketing

Amazing company.

The designs were ready within weeks and my website was built out in under a month of working together.

hydro client review joe harulow

Joe Harulow

Founder

We had a fantastic experience with hydro.

Ezgi, our account manager, was brilliant throughout: always approachable, proactive and quick to respond.

hydro client review fabien caqueret

Fabien Caqueret

Managing Director

We’re absolutely over the moon.

Made the whole process feel straightforward and stress-free, understood our needs from the start.

hydro client review anna baldwin

Anna Baldwin

Marketing Manager

Delivered exactly what we were after.

Great attention to detail, very open to feedback. Thanks to the entire team - you were all fantastic.

hydro client review richard baron

Richard Baron

Head of Marketing

Quick, easy, and friendly to work with.

Understood the requirements well and were able to deliver a quality output. Highly recommend hydro.

hydro client review adam parkinson

Adam Parkinson

CEO

Migrated from WordPress to Webflow.

Very happy with our new website! Thanks for all the help with it. Our MD was “blown away” by it.

hydro webflow agency review chloe simms

Chloe Simms

Marketing Manager

hydro are a dream to work with.

We did a lot of research before choosing an agency for our brand and website. They didn’t disappoint.

hydro client review gavin shepherd

Gavin Shepherd

Commercial Director

The website looks amazing.

Was a pleasure working with you guys. The website looks amazing. Big thanks to the whole team!

hydro client review denis ribeiro

Denis Ribeiro

Head of Brand & Communications

Have kept us up to date constantly.

The most valuable outcome has been the overhaul of our brand identity. It's positioned us as a market leader.

hydro client review louis king

Louis King

CEO

Using hydro speeds up our sales cycle.

We used to struggle creating marketing collateral that represented our brand. Now, we have it in days.

hydro client review max edwards

Max Edwards

Co-Founder & CEO

Consistently impressed us.

It's rare to find a partner who not only understands your vision but enhances it with their creative insights.

hydro client review monika kucharska

Monika Kucharska

Head of Marketing

Quality. Great to work with.

hydro have delivered a couple of projects for me now.  Keen eye for design & UX. Excellent delivery & aftercare.

hydro client review james higgins

James Higgins

CEO & Founder

Easy and helpful start to finish.

The process for branding and website has been great. Nothing is too much. Highly recommend.

hydro client review mark mckittrick

Mark Mckittrick

Managing Director

A joy to work with.

Working with hydro has been a pleasure. Incredibly kind, always quick to respond to questions or requests.

hydro client review ella hough

Ella Hough

Marketing Director

Exceeded all expectations.

The team at hydro went above & beyond to bring our vision to life for our new website. Super supportive.

hydro client review james quinn

James Quinn

Director

A true partner.

hydro are a class act. Their speed is second to none, which is what I need when using a design agency.

hydro client review mike thornhill

Mike Thornhill

Director - FMCG

Their output has been significant.

No matter the brief, they have always provided a great end product - it's enabled us to create higher quality content for our website, social media and sales teams.

hydro client review matt horton

Matt Horton

Head of Marketing

I am absolutely thrilled with hydro.

The team are very responsive, knowledgeable, passionate, and deliver exceptional quality work.

hydro client review kieran buckley

Kieran Buckley

Head of Marketing

Top class throughout.

Expert advice and feedback with updates every step of the way, it's been a real pleasure working with hydro.

hydro client review adama samba

Adama Samba

Founder

Can't recommend hydro enough.

Best in the business. The team are super knowledgeable, approachable and nice guys to work with. Highly recommended.

hydro client review marc grundy

Marc Grundy

Founder

Great approach from hydro.

Proactive, enthusiastic and most importantly listen to their clients. Definitely recommend using hydro for anyone who needs a website.

hydro client review steven long

Steven Long

Operations Director

Service has been amazing.

hydro has been a great help getting us started with email campaigns and regular social media posts with a great tone of voice. I have also referred them to many clients as the service has been amazing.

hydro client review josh harrison

Josh Harrison

Managing Director

A great service commercially.

Fantastic service both technically and commercially. Use hydro, they're great.

hydro client review philip silver

Philip Silver

Managing Director

The answers you're looking for.

What does a brand identity project include?

Discovery, positioning and core messaging, mood boards, two or three identity concepts, the full visual system and guidelines, plus the launch assets you need to roll it out.

Do we need to start from scratch?

Rarely. Most of our work evolves an identity: keep the equity, fix what's holding it back and carry the system through every surface. A full new identity is there when the business needs it.

How long does it take?

Four to eight weeks from discovery to guidelines, depending on how many surfaces the identity has to cover and how quickly feedback comes back.

Can you design the website at the same time?

Yes, and most clients do. Identity and website designed together means the brand is built for the screen it lives on most.

What do we receive?

Logo and mark files in every format, the Figma library, colour and type specifications, guidelines and the collateral in scope. Everything is yours.

Can you keep producing brand assets after launch?

Yes. Our subscription gives you the same team for decks, social, campaign creative and print on an ongoing basis, and you can pause or cancel any time.

Get Started

Become the brand you aspire to be.