Brand
SLATE is a CRM platform trusted by businesses to manage and grow their customer relationships. But their brand hadn’t kept pace with the product.
It had become outdated and disconnected from the value their platform actually delivers.
The challenge was clear: evolve their identity without losing the recognition they already had.
We focused on creating a brand system that reflects what SLATE enables for its customers:
Focus, flow, and strong relationships.
The symbol: Designed to mirror the customer lifecycle. The slate-coloured shapes form the letter “S,” with a central circle representing the customer at the heart of it all.
Typography: We selected Montserrat for its rounded characteristics, visually linking back to the movement of the symbol.
Colour scheme: A refined palette that feels modern, professional, and distinctively “SLATE.”
The result is a brand identity that feels like a natural evolution, not a total reset.
It positions SLATE as a modern, reliable CRM while keeping the customer at the centre.
With the new identity launched, we’re now redesigning the CRM platform itself.
Ensuring the brand is consistent across every touchpoint, from the logo to the user experience inside the product.
SLATE’s rebrand is more than a visual update.
It’s a reset of how the company presents itself to the world.
I've done quite a few in my time and this has definitely been the easiest one so far and that is down to the team at hydro.
So then a couple weeks later the first draft came through and honestly I was blown away, I sent Marcus a voice note I think as soon as I saw it and was like this is amazing, this was far beyond anything that I could imagine a first draft to be.
The mark, colours and typeface behind the brand.
Priorities change, especially in fast-paced industries. For fixed projects, we’ll update the scope of work if anything new is needed. If you're on the subscription, we'll update your board in the hydro portal and continue delivering as usual.
100%. We’re used to working alongside internal teams and third-party partners to keep everyone aligned and the work moving. We plug into your team wherever needed: that’s how we work with clients like Nexl, Taurex and many others.
Hiring full-time takes time, budget and long-term commitment. With us, you get a team ready to start right away, with no hiring and no onboarding.
Working with multiple contractors usually means more calls, and more headaches. At hydro, you get one integrated team with a dedicated client success manager. We handle everything from strategy to execution, saving you time and keeping the project on track.
Depends on what you need. The Unlimited Plan gives you 1-2 designers, a motion designer, a Webflow developer and a client success manager. One-off projects are staffed to the scope.
Both. The Unlimited Plan is a monthly subscription for ongoing design and Webflow work, $4,999 a month, month to month. A brand or website can also run as a one-off project, quoted separately and paid over three milestones: 50% deposit, 25% on sign-off, 25% before go-live.
Definitely. Whether it’s a new brand, a Webflow site or a full UX/UI revamp, we’ve delivered it all, quickly. You can pick what you need, when you need it. We'll bring it to life with ease.
Just an accepted quote, signed T&Cs, and a first payment. That’s it. We get you onboarded fast so we can get to work the same day.
We work through our portal and Slack, giving you quick updates and tight feedback loops. No long meetings. Just consistent progress. We can also plug into the apps and workflows you already run, so nothing changes for your team.
Yes, any time. Pause before your next billing date and you won't be billed while it's paused. To cancel, email us and it ends when the month you've paid for runs out.
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