Nine sections, in launch order.

Section 1 · 6 checks
  • ✓Production domain confirmed, registrar login known
  • ✓Workspace on a plan before the transfer
  • ✓Old URLs mapped to new
01

Before you build

The decisions that are expensive to change later: domain, workspace, plan, sitemap, what lives in the CMS, and the brand files you need.

Staging pass5 sections
Design QA9/9
Content7/7
SEO and AEO7/11
Tracking3/7
Forms7/8
02

Before you publish

Design QA at four widths, content with no placeholders, the SEO and AEO layer, tracking that fires once, and every form submitted by hand.

DNSregistrar
  • A @Webflow
  • CNAME wwwWebflow
  • MX, SPF, DKIMuntouched
✓SSL active✓18/18 redirects✓Forms on live
03

Launch day

DNS records without touching email, SSL, publish, redirects followed by hand, every form again on the live domain.

Section 9 · 10 checks
  • ✓Sitemap submitted in Search Console
  • ✓Old platform cancelled last
  • ✓Team has editor access and the how-to
04

After launch

Search Console, the old platform switched off last, editor access, a backup of the launch state, and the support window in writing.

Run it twice.

Step 1

Open it

A five-page PDF. Print it or keep it open beside the Designer.

5 pages
Step 2

Staging pass

Work through all nine sections on the staging link before you publish.

Before publish
Step 3

Fix

Most items are quick. Tick them off as you go, or hand the list to whoever is building.

As you go
Step 4

Publish

DNS, SSL, publish, redirects on.

Launch day
Step 5

Live pass

The same list again on the live domain, the same day. That is where launch problems hide.

Same day
Got the list? We can run the launch.

The list we run on every launch.

  1. 0173 checks across nine sections, in launch order
  2. 02Before you build, design QA and content
  3. 03SEO and AEO, tracking and forms
  4. 04Performance and accessibility
  5. 05Launch day and the week after
  6. 06Written as checks your team can tick
Send me the checklist
hydro
Webflow Launch ChecklistPDF · 5 pages · 73 checks
PDF
The first page of the hydro Webflow launch checklist PDF

The first page. The PDF arrives by email.

Questions about the checklist, answered.

Got a question we haven't answered?
Contact Us

Is it free?

Yes. One email with the PDF, and that is it.

Is it only for Webflow?

It is written for Webflow launches, and most of it applies to any platform: the SEO, tracking, forms, speed and launch-day sections work anywhere.

Who is it for?

Marketing leads and founders launching or relaunching a site, and the teams building it. It is the list we hand our own clients before go-live.

When should I run it?

Twice. Once on the staging link before you publish, and again on the live domain the same day.

What if something fails?

Most items are a quick fix. For the ones that are not, get in touch and we will take the launch from there.

Can my agency use it?

Yes. Share it with whoever is building the site.

Better business starts here

Rather we ran it for you?

Every hydro launch goes through this list. Hand us the site and we take it from staging to live, redirects, tracking and forms included.