Brand
A growing healthcare business that had evolved beyond its original consultancy roots needed a brand that reflected what it had become.
Healthcare Innovation Consortium (HIC) had grown from a health tech consultancy into a broader organisation bringing together Consultancy, Community and Collaboration.
Alongside its consultancy work, HIC had built specialist networks that connect NHS professionals, healthcare organisations, technology companies, innovators and other organisations around shared areas of healthcare. The challenge was that the existing brand didn't reflect this evolution.
HIC still looked and felt primarily like a consultancy, while its networks had developed independently and didn't feel like part of the same organisation. They needed a clear brand hierarchy that brought everything together, while giving the business the flexibility to grow.
We started by defining the brand core and establishing Consultancy, Community and Collaboration as the foundation for the HIC brand. From there, we developed a scalable brand system designed to connect HIC and its specialist networks:
- Defining the brand core
- Building the brand hierarchy around the three Cs
- Creating a connected identity system for its networks
- Developing a system that can grow with new communities
- Creating brand guidelines to keep the brand consistent
- Building a full asset pack for everyday use across the business
The new identity brings Consultancy, Community and Collaboration together under one HIC brand, with a clear and consistent approach for its specialist networks.
A brand system built to bring a growing community together.
"It was my first time leading a brand refresh and identity project with an agency, so I was sceptical at first. However, the team at hydro delivered exactly what we asked for. Our business had evolved quite drastically, and we needed to create a consistent brand hierarchy across the main HIC brand and our specialist networks. From the very beginning, the team were proactive, listened to our challenges and helped guide us towards a solution and a brand that could stand on its own. The brand is now much more coherent and modern and, importantly, it feels much more reflective of the business we've built.
We've worked hard to build our credibility and customer base, and the new brand gives us a much more professional presence that reflects where we are as a business today.
It also helps that the team were really personable and easy to work with. Thank you, hydro!"
Rhiannon Hoyes
Senior Marketing and Partnerships Manager
Healthcare Innovation Consortium
I've done quite a few in my time and this has definitely been the easiest one so far and that is down to the team at hydro.
So then a couple weeks later the first draft came through and honestly I was blown away, I sent Marcus a voice note I think as soon as I saw it and was like this is amazing, this was far beyond anything that I could imagine a first draft to be.
The mark, colours and typeface behind the brand.
Priorities change, especially in fast-paced industries. For fixed projects, we’ll update the scope of work if anything new is needed. If you're on the subscription, we'll update your board in the hydro portal and continue delivering as usual.
100%. We’re used to working alongside internal teams and third-party partners to keep everyone aligned and the work moving. We plug into your team wherever needed: that’s how we work with clients like Nexl, Taurex and many others.
Hiring full-time takes time, budget and long-term commitment. With us, you get a team ready to start right away, with no hiring and no onboarding.
Working with multiple contractors usually means more calls, and more headaches. At hydro, you get one integrated team with a dedicated client success manager. We handle everything from strategy to execution, saving you time and keeping the project on track.
Depends on what you need. The Unlimited Plan gives you 1-2 designers, a motion designer, a Webflow developer and a client success manager. One-off projects are staffed to the scope.
Both. The Unlimited Plan is a monthly subscription for ongoing design and Webflow work, $4,999 a month, month to month. A brand or website can also run as a one-off project, quoted separately and paid over three milestones: 50% deposit, 25% on sign-off, 25% before go-live.
Definitely. Whether it’s a new brand, a Webflow site or a full UX/UI revamp, we’ve delivered it all, quickly. You can pick what you need, when you need it. We'll bring it to life with ease.
Just an accepted quote, signed T&Cs, and a first payment. That’s it. We get you onboarded fast so we can get to work the same day.
We work through our portal and Slack, giving you quick updates and tight feedback loops. No long meetings. Just consistent progress. We can also plug into the apps and workflows you already run, so nothing changes for your team.
Yes, any time. Pause before your next billing date and you won't be billed while it's paused. To cancel, email us and it ends when the month you've paid for runs out.
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