HIC
Bringing a healthcare community together.
Project Breakdown
A growing healthcare business that had evolved beyond its original consultancy roots needed a brand that reflected what it had become.
Healthcare Innovation Consortium (HIC) had grown from a health tech consultancy into a broader organisation bringing together Consultancy, Community and Collaboration.
Alongside its consultancy work, HIC had built specialist networks that connect NHS professionals, healthcare organisations, technology companies, innovators and other organisations around shared areas of healthcare.
The challenge was that the existing brand didn't reflect this evolution.
HIC still looked and felt primarily like a consultancy, while its networks had developed independently and didn't feel like part of the same organisation.
They needed a clear brand hierarchy that brought everything together, while giving the business the flexibility to grow.
We started by defining the brand core and establishing Consultancy, Community and Collaboration as the foundation for the HIC brand.
From there, we developed a scalable brand system designed to connect HIC and its specialist networks:
- Defining the brand core around HIC's purpose, vision and values
- Building the brand hierarchy around the three Cs
- Creating a connected identity system for HIC and its specialist networks
- Developing a network system that can grow as new communities are established
- Creating brand guidelines to keep the brand consistent across every touchpoint
- Building a full asset pack for everyday use across the business
More than a new look.
The result is a brand that better reflects the HIC of today, while giving the business a foundation to grow into the future.
The new identity brings Consultancy, Community and Collaboration together under one HIC brand, with a clear and consistent approach for its specialist networks.
A brand system built to bring a growing healthcare community together.
"It was my first time leading a brand refresh and identity project with an agency, so I was sceptical at first. However, the team at hydro delivered exactly what we asked for.
Our business had evolved quite drastically, and we needed to create a consistent brand hierarchy across the main HIC brand and our specialist networks.
From the very beginning, the team were proactive, listened to our challenges and helped guide us towards a solution and a brand that could stand on its own.
The brand is now much more coherent and modern and, importantly, it feels much more reflective of the business we've built.
We've worked hard to build our credibility and customer base, and the new brand gives us a much more professional presence that reflects where we are as a business today.
It also helps that the team were really personable and easy to work with. Thank you, hydro!"
Rhiannon Hoyes
Senior Marketing and Partnerships Manager
Healthcare Innovation Consortium
Fancy another one? (why not ey)
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