Haus By GKP

Redefining German Kitchen Projects.
Haus By GKP
Branding + Webflow
Live Project
The problem:
Haus by GKP approached us to create a new brand identity and website for the retail side of their company, formerly German Kitchen Projects. With the opening of their Manchester Showroom, they needed to ensure their digital presence matched the physical presence of what it was like visiting their showrooms.
Our solution:
We took them through our brand workshop, reviewing competitors in their market and defining the position they wanted in the industry. Exploring colour palette's and researching tone of voice to create a unified identity they can be proud of. An important part of the brief was to convey the german standards and craftsmanship that goes into creating a kitchen that becomes the heart of the home. We took this onboard and engineered a brand and website with a seamless user experience, showcasing the class of the projects they deliver to drive footfall to the showroom.
The outcome:
Delivering a set of brand guidelines, responsive logos, and a dynamic website - Haus By GKP have invested in the future growth and success of the company. We maintained the heritage of the brand, whilst also adopting the house of brands architecture for future brands to be incorporated into the group. A seamless process and journey that sets the company on a path for more success.

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