Last Updated: 4 October 2026
These Terms & Conditions explain how we work with you, what we each sign up to, and what happens if something goes wrong. They're written to be read, so they use plain English wherever the law allows.
1.1 Who we are. We're CREATED BY HYDRO LLC ("hydro", "we", "us", "our"), a limited liability company registered in the State of Wyoming, United States.
1.2 Who you are. "Client", "you" and "your" mean the business that engages us for any of our Services.
1.3 How the contract starts. You accept these Terms when you sign them, accept a Proposal that refers to them, or pay our first invoice, whichever happens first. We start work once you've accepted these Terms and your first payment has cleared.
1.4 What the contract is made of. Our agreement with you (the "Agreement") is made up of these Terms, the Data Processing Terms in Schedule 1, and any Proposal you accept. If a Proposal says something different from these Terms, the Proposal applies to that piece of work only. If the Data Processing Terms say something different from the rest of the Agreement about personal data, the Data Processing Terms apply.
1.5 For businesses. Our Services are for businesses. By accepting these Terms, you confirm you're acting for a business and that the person accepting can bind it. If you're a consumer, clause 23 applies to you.
Brief: a request for work, sent to us through the hydro portal, Slack, Trello or email.
Client Materials: anything you or your team give us to use in the Services, including text, images, video, data, logos, brand assets, account access and instructions.
Confidential Information: has the meaning in clause 11.
Day: a calendar day, unless the Agreement says Working Day.
Deliverables: the final designs, websites, platforms, code, content, files and other work we deliver to you under the Agreement.
Fees: the amounts you pay for the Services, as set out in a Proposal or on our website.
Project: a one-off piece of work with a defined scope, such as a new brand, a new website or a platform, set out in a Proposal.
Proposal: a quote, proposal or scope of work we send you and you accept, in writing or by paying.
Services: all the work we provide, including the Subscription, Projects, hosting and anything else described in a Proposal.
Subscription: our ongoing design and Webflow development service for a fixed monthly fee.
Third-Party Services: software, platforms, hosting, domains, fonts, stock media, plugins, apps, APIs, AI services and anything else provided by someone other than us or our subcontractors.
Working Day: Monday to Friday, except public holidays in England.
3.1 What we do. We provide the Subscription, Projects and any other services described in a Proposal.
3.2 How we work. We'll perform the Services with reasonable skill and care, using people with the right experience for the work.
3.3 Our team. We decide how the work is done and who does it. We use our own team and trusted subcontractors, and we're responsible for their work as if it were our own.
3.4 Results. We don't promise any particular commercial result. Revenue, leads, conversion rates, search rankings, AI search visibility and similar outcomes depend on many factors outside our control, so they aren't guaranteed.
3.5 Other clients. We work with other clients, including businesses in your sector.
3.6 Other monthly services. Other services billed monthly, such as hosting, AEO, and Webflow Analyze or Optimize, follow the billing, cancelling and failed payment terms in clauses 4.2, 4.7 and 4.9, unless the Proposal says otherwise.
4.1 Price. The Subscription costs the monthly fee in your Proposal or, if there isn't one, the price on our pricing page when you subscribe. Today that's US$4,999 a month.
4.2 Billing. We bill the Subscription monthly in advance, on the date you first subscribe and on the same date each month after that (your "Billing Date"). If you pay by card or another method through Stripe, payment is taken automatically on each Billing Date until you cancel. If you pay by bank transfer, payment is due on each Billing Date.
4.3 What's included. The Subscription covers design and Webflow development requests of the kinds listed on our pricing page, for example Figma and Webflow pages, UX and UI, motion graphics, sales decks, campaign assets, social graphics and email design.
4.4 How unlimited works. You can send as many Briefs as you like. We work through them in the priority order you set, usually with three or four Briefs in motion at once. We aim to give every Brief an estimated delivery date (an "ETA") on the Working Day it arrives, and to send you an update every Working Day. ETAs are estimates, not deadlines.
4.5 What's not included. Back-end, API and platform development isn't part of the Subscription. We scope and quote it separately.
4.6 Pausing. You can pause the Subscription at any time by telling us by email or in Slack before your next Billing Date. The pause starts on that Billing Date. While the Subscription is paused, we don't bill you and we don't work on Briefs, and anything in progress waits for you. To resume, tell us: billing restarts on the day you resume, that day becomes your new Billing Date, and we'll pick your Briefs back up within 5 Working Days. If the Subscription stays paused for more than 3 months, we may treat it as cancelled.
4.7 Cancelling. The Subscription runs month to month, with no minimum term. You can cancel at any time by emailing us. Cancellation takes effect at the end of the period you've already paid for, you won't be billed again, and we'll keep working on your Briefs until then. We don't refund any part of a period that's been paid for.
4.8 Work in progress at the end. When your last paid month ends, we'll deliver everything that's finished. Despite clause 9.4, on request we'll also hand over the working files for anything still in progress, as they stand, and clause 9.2 applies to them as if you'd approved them.
4.9 Failed payments. If a Subscription payment fails, we'll let you know and try again. If it fails three times, we may suspend the Subscription straight away until it's paid; otherwise clause 17.1 applies.
4.10 Price changes. We may change the Subscription price by giving you at least 30 days' notice in writing. The new price applies from your first Billing Date after the notice period ends. If you don't want to continue at the new price, you can cancel before then under clause 4.7.
5.1 Proposal. Each Project is set out in a Proposal, covering the scope, the Deliverables, the price, the payment schedule and an estimated timeline.
5.2 Fixed price. We quote Projects at a fixed price based on the scope in the Proposal. We don't charge by the hour.
5.3 Payment schedule. Unless the Proposal says otherwise, the Project price is paid in three instalments: 50% as a deposit, 25% at design sign-off and 25% before go-live. Projects of £3,000 or less (or the equivalent in another currency) are paid in full before work starts. We start work once the deposit, or the full price, has cleared.
5.4 When instalments are due. Each instalment is due on the date in the Proposal or, if there isn't one, when we've finished the work for that stage. If you hold back a sign-off or decide to launch later, the instalment for work we've finished is still due. The final instalment is due when the site or product is ready to go live, even if you choose to launch later.
5.5 Changes to scope. If you'd like to change the scope after accepting the Proposal, we'll tell you what it means for the price and the timeline, and we'll update the scope of work in writing before we start the extra work.
5.6 Revisions. The Proposal sets out the rounds of revisions included at each stage. If it doesn't, two rounds of revisions are included at each stage. Further rounds, or changes to work you've already signed off, are a change of scope under clause 5.5.
5.7 Sign-off. When we send work for sign-off, please approve it or send us one consolidated set of feedback within 5 Working Days. If we don't hear from you in that time, or if you use the work publicly (for example by putting it live), the work counts as signed off.
5.8 Timelines. Timelines in a Proposal are estimates, and they rely on you sending Client Materials, access and feedback on time. If anything from your side arrives late, the timeline moves by at least the same amount, and we'll fit the remaining work around our other commitments.
5.9 Projects on hold. If we've been waiting on you for more than 30 days, we may put the Project on hold. Any instalment for work we've already finished is then due, and we'll restart within a reasonable time once you're ready, depending on our availability. If a Project stays on hold for more than 90 days, we may close it, and clause 5.10 applies as if you'd ended it.
5.10 Ending a Project early. You can end a Project at any time by email. Payments already made aren't refundable, and any instalment already invoiced or due for a stage we've finished stays payable. You also pay the instalment for the stage in progress when you end it (the next instalment in the payment schedule), and instalments for later stages fall away. If you end the Agreement because we've materially breached it (clause 17.3), or because of an event affecting us (clause 18), you pay only for stages we've finished.
6.1 Currency. Fees are in the currency shown in the Proposal or on our website. The Subscription is priced in US dollars. If you pay in another currency, the exchange rate and any charges set by your bank or payment provider apply.
6.2 Tax. We're a US company and we don't charge UK VAT. Our Fees don't include any VAT, sales tax, GST or similar tax that may apply in your country. Where such a tax applies (for example under the reverse charge), you're responsible for accounting for it.
6.3 How to pay. You can pay through Stripe, using any method it offers you, or by bank transfer to the account on our invoice. You'll pay in full, without any set-off, deduction or withholding, unless the law requires it.
6.4 Due dates. Invoices are due by the date shown on them, or on receipt if no date is shown.
6.5 No refunds. Fees are non-refundable once paid, including where the Services have been used in part or not at all, unless the law requires a refund.
6.6 Late payment. If an invoice isn't paid on time, interest runs on the overdue amount from the due date until it's paid, at 1.5% a month or the highest rate the law allows, whichever is lower.
6.7 Holding back work. If an invoice is more than 10 days overdue, we may pause the Services and hold back Deliverables, files and transfers until it's paid in full (see clause 17).
6.8 Queries. If you think an invoice is wrong, tell us within 7 days of receiving it and explain why. You'll still pay any part of it that isn't in question by the due date.
6.9 Card disputes. If you raise a card dispute or chargeback for Fees that are due under the Agreement, we'll treat the disputed amount as unpaid.
7.1 What we need from you. You'll:
7.2 Your materials. You confirm that you own, or have permission to use, all Client Materials, and that our use of them for the Services won't break the law or infringe anyone's rights.
7.3 Your website and products. You're responsible for:
7.4 If something from your side is missing. If you don't meet these responsibilities, we're not responsible for the resulting delay, and the timeline and, where needed, the Fees may change.
8.1 What we rely on. The Services often rely on Third-Party Services, such as Webflow site plans and workspaces, hosting, domains, fonts, stock images and video, plugins, apps, APIs and AI services.
8.2 Who pays. Unless the Proposal says otherwise, Third-Party Services aren't included in our Fees. You'll either pay the provider directly or we'll invoice you for them as a separate line.
8.3 Hosting with us. If we host your website on our Webflow workspace, we charge a monthly hosting fee, you get editor access, and we keep site-level control. Hosting runs month to month and you can end it under clause 3.6. You can ask us to transfer the site to your own Webflow workspace at any time, at no charge, once everything you owe us is paid.
8.4 Their terms. Third-Party Services are provided under their own terms and licences, which you agree to follow. We're not responsible for their availability, performance or security, for changes to their features or prices, or for any data loss they cause.
8.5 Changes by providers. If a Third-Party Service changes in a way that affects the Deliverables, any work needed to adapt to it is a change of scope or, on the Subscription, a new Brief.
9.1 Your materials. Client Materials stay yours. You give us a non-exclusive licence to use them to provide the Services and as allowed by clause 10.
9.2 Ownership on full payment. Once you've paid all Fees due under the Agreement in full, we transfer to you all our rights, including copyright, in the final Deliverables you've approved. On the Subscription, each approved Deliverable transfers once the month it was delivered in has been paid for and no invoice is overdue. We'll sign any document you reasonably need to confirm the transfer.
9.3 Before full payment. Until then, we own the Deliverables and you may use them only to review our work.
9.4 What we keep. We keep ownership of:
Where hydro Background IP forms part of a Deliverable, we give you a permanent, non-exclusive, royalty-free licence to use it as part of that Deliverable once you've paid in full.
9.5 Third-party materials. Fonts, stock media, plugins, open-source code and other third-party materials stay under their own licences. We'll let you know about any paid licence the Deliverables need.
9.6 AI-assisted material. In some countries the law doesn't recognise copyright in material generated purely by AI. We transfer whatever rights we have in AI-assisted parts of a Deliverable, but we can't transfer rights that don't exist.
9.7 Trade marks. You're responsible for checking that names, logos and slogans are clear to use and register before you use or register them, unless the Proposal says we'll do it.
10.1 Portfolio. We may show the work we do for you, including designs, screenshots, videos and your name and logo, in our portfolio, case studies, social media, award entries and other marketing, during and after our work together, without needing further permission. We won't publish work before it's publicly launched, and we won't reveal your Confidential Information.
10.2 Attribution. Every Webflow website we deliver includes a "Created by hydro." credit in the site footer. The credit stays in place after launch and handover. You can ask us to remove it at any time. Removal costs a one-off fee of $499, payable before the credit comes down. If the credit is removed without our agreement, the removal fee becomes due.
11.1 What's confidential. "Confidential Information" means information either of us shares with the other that's marked confidential, or that a reasonable person would understand to be confidential, such as business plans, unreleased products, customer data, pricing and login details.
11.2 Keeping it confidential. Each of us will keep the other's Confidential Information confidential, use it only for the Agreement, and share it only with our own staff, subcontractors, service providers (including AI services under clause 13.3) and professional advisers who need it and who are bound by confidentiality duties at least as strict as this clause.
11.3 Exceptions. This clause doesn't apply to information that's public (other than through a breach of this clause), that the receiving party already had or develops independently, or that it receives lawfully from someone else without a duty of confidence.
11.4 Legal requirements. Either of us may disclose Confidential Information where the law, a court or a regulator requires it, telling the other first where the law allows.
11.5 How long. These duties last for the length of the Agreement and for three years after it ends, and for as long as the information remains a trade secret.
11.6 Separate NDAs. If we've also signed a separate non-disclosure agreement, it applies alongside this clause, and where the two differ, whichever gives more protection applies.
12.1 The law. Each of us will comply with the data protection laws that apply to it, including, where they apply, the UK GDPR, the UK Data Protection Act 2018, the EU GDPR and US state privacy laws ("Data Protection Laws").
12.2 Our own data. We're a controller for the personal data we use to run our business, such as the contact details of your team. We handle it as set out in our Privacy Policy at hydro.website/privacy-policy. We don't sell personal data you share with us.
12.3 Your data. Where we process personal data on your behalf as part of the Services (for example form submissions, CMS content, member or customer records in a website or platform we build, host or maintain for you, or data handled by an automation we run for you), we act as your processor and the Data Processing Terms in Schedule 1 apply.
12.4 Your side. You're responsible for having a lawful basis to share personal data with us and for giving the people concerned the information the law requires.
13.1 Human led, AI powered. We use AI services in our work, for example to research, draft copy, generate and edit images, write and review code, and automate repetitive work.
13.2 Human review. A member of our team reviews AI-assisted work before we deliver it, and we're responsible for the Deliverables in the same way as for any other work.
13.3 Your information. We only put your Confidential Information or personal data into AI services that keep it confidential and aren't allowed to use it to train their models.
13.4 Opting out. If you don't want AI used on a particular piece of work, tell us before it starts. We'll agree what's possible, and it may change the timeline or the Fees.
13.5 Similarity. AI-generated elements can sometimes resemble existing material. We take reasonable care to avoid infringing anyone's rights, and you'll tell us if you become aware of a possible issue.
14.1 Our promise. We'll perform the Services with reasonable skill and care.
14.2 Support window. For 10 days after launch (or after delivery, for work that doesn't go live), we'll fix anything that isn't as designed or agreed, at no extra cost. New features, content changes, and problems caused by changes made by you or others (not our team) or by Third-Party Services aren't covered, and requests after the support window are new Briefs or a new Proposal. To the extent the law allows, fixing the issue is our only obligation for it. Clause 14.1 still applies after the support window, subject to clause 15.
14.3 Nothing else implied. Apart from what the Agreement expressly says, all other warranties, conditions and terms, whether express or implied by law (including about satisfactory quality, fitness for a particular purpose and non-infringement), are excluded to the extent the law allows, and the Deliverables are otherwise provided "as is".
14.4 Live systems. We don't promise that websites, platforms, automations or integrations will run without interruption or errors, or that they'll keep working after changes made by you, by others (not our team) or by Third-Party Services.
15.1 What isn't limited. Nothing in the Agreement limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else the law doesn't allow to be limited or excluded, and nothing in it affects a consumer's statutory rights. Nothing limits your obligation to pay the Fees, or your liability under clause 16.
15.2 No liability. Subject to clause 15.1, and to the fullest extent the law allows, we have no liability to you for any loss or damage arising under or in connection with the Agreement or the Services, however it arises, whether in contract, tort (including negligence), breach of statutory duty, misrepresentation or otherwise. That includes loss of profits, revenue, business, contracts, goodwill or anticipated savings, loss or corruption of data, and any indirect, incidental, special, consequential or punitive loss.
15.3 Fallback cap. If, despite clause 15.2, we're found liable for any loss the law doesn't allow us to exclude, our total liability for all claims about the same work is limited to the Fees you paid us for that specific work: the Project concerned or, on the Subscription, the months in which that work was delivered.
15.4 Causes outside our control. We're not liable for any loss caused by Client Materials, your instructions, delays on your side, changes made by you or others (not our team), or Third-Party Services.
16.1 Your indemnity. Except where a claim arises from our breach of the Agreement or our negligence, you'll indemnify us against all claims, losses, damages, costs and expenses (including reasonable legal fees) arising from:
16.2 Claims. We'll tell you about any claim promptly and give you reasonable help with it, at your cost.
17.1 Suspension. If any amount is more than 10 days overdue, we may suspend the Services and hold back Deliverables, files, access and licences until it's paid. For websites and platforms hosted on our accounts, we may also disable access, but only after giving you at least 7 days' notice in writing. Subscription Fees keep falling due while the Services are suspended for non-payment.
17.2 When we can end it. We may end the Agreement, or any Subscription or Project, straight away by notice in writing if:
17.3 When you can end it. You can end the Subscription under clause 4.7, and a Project under clause 5.10. You can also end the Agreement by notice in writing if we materially breach it and don't fix the breach within 14 days of you asking us to.
17.4 What happens at the end. When the Agreement, a Subscription or a Project ends:
Neither of us is liable for delay or failure caused by events beyond our reasonable control, such as natural disasters, epidemics, war, terrorism, civil unrest, government action, cyberattacks, power or internet outages, labour disputes, or failures of Third-Party Services. The affected party will tell the other and do what it reasonably can to limit the effect. This clause doesn't excuse paying Fees. If the event lasts more than 30 days, either of us can end the affected Services by notice in writing.
19.1 How to send them. Notices under the Agreement must be in writing and sent by email: to us at hello@hydro.website, and to you at the email address in the Proposal or the one you use for billing.
19.2 When they arrive. An email notice counts as received when it's sent, if it's sent before 5pm on a Working Day in the recipient's time zone, and otherwise at 9am on the next Working Day, unless the sender gets a delivery failure message.
19.3 Day-to-day messages. Slack, Trello and portal messages are fine for day-to-day work, including pausing the Subscription. Notices about cancelling, ending the Agreement, breaches or legal claims must be sent by email.
20.1 Updates. We may update these Terms from time to time. We'll give you at least 30 days' notice by email of any change that affects you. Changes apply to the Subscription from your first Billing Date after the notice period ends, and to Projects whose Proposal is accepted after the change. If you don't agree with a change, you can cancel the Subscription before it applies.
20.2 Other changes. Any other change to the Agreement must be agreed in writing by both of us (email is fine).
21.1 Entire agreement. The Agreement is the whole agreement between us about its subject and replaces any earlier discussions, proposals or understandings. Neither of us has relied on any statement that isn't set out in the Agreement, though this doesn't limit liability for fraud.
21.2 Transfer. You can't transfer the Agreement without our written consent. We may transfer it to a business that takes over our business or the relevant part of it.
21.3 Our relationship. We're an independent contractor. Nothing in the Agreement creates a partnership, joint venture, employment or agency between us.
21.4 Waiver. If either of us doesn't enforce a right straight away, it can still enforce it later.
21.5 Severability. If any part of the Agreement is found unenforceable, the rest stays in force, and that part applies with the smallest change needed to make it enforceable.
21.6 Third parties. Only you and we have rights under the Agreement.
21.7 Signing. The Agreement may be signed electronically and in counterparts.
22.1 Law. The Agreement, and any dispute arising from it or connected with it, is governed by the laws of the State of Wyoming, United States.
22.2 Trying to resolve it first. If a dispute arises, we'll each try in good faith to resolve it between us by email for 30 days before starting arbitration.
22.3 Arbitration. Any dispute that isn't resolved will be decided by binding arbitration administered by the American Arbitration Association under its rules or, for an international dispute, by its International Centre for Dispute Resolution under its International Arbitration Rules. The seat of arbitration is Wyoming, the arbitration is conducted in English, and hearings may be held by video. The arbitrator's award is final and binding, and can be entered in any court with jurisdiction. Each party bears its own costs, except as clause 16 provides.
22.4 Courts. Either of us may ask any court for urgent relief to protect its rights. We may also bring a claim for unpaid Fees at any time in any court with jurisdiction over you, including the small claims or money claims courts where you're based, without first following clause 22.2.
Our Services are for businesses. If, despite clause 1.5, you're a consumer, nothing in the Agreement limits your statutory rights, including any right under consumer law to cancel within 14 days and to have services provided with reasonable care and skill. Any term that's unfair or unenforceable against you as a consumer doesn't apply to you, and you may bring a claim in the courts where you live.
1. When these terms apply. These Data Processing Terms apply when we process personal data on your behalf as your processor, under Article 28 of the UK GDPR or the EU GDPR, as part of the Services.
2. The processing.
3. Instructions. We'll process the personal data only on your documented instructions, which are the Agreement and your written requests, unless the law of the UK, the EU or an EU member state requires otherwise. If it does, we'll tell you first, unless that law prevents us. We'll tell you if we think an instruction breaks Data Protection Laws.
4. Confidentiality. Everyone we allow to process the personal data is bound by a duty of confidentiality.
5. Security. We'll take appropriate technical and organisational measures to protect the personal data, taking into account the state of the art, the costs, and the nature of the processing and its risks.
6. Sub-processors. You give us general authorisation to use sub-processors. Our current sub-processors are the hosting, database, email, AI and collaboration providers listed in section 5 of our Privacy Policy, any provider named in the Proposal or chosen by you, and our team's subcontractors. We'll give you at least 14 days' notice by email before adding or replacing a sub-processor, and you may object on reasonable data protection grounds. If we can't resolve your objection, you may end the affected Services. We'll put data protection terms in place with each sub-processor that protect the personal data to the same standard as these terms, and we remain responsible for our sub-processors. Clause 15 applies to these terms, but clauses 8.4 and 15.4 don't reduce our responsibility for our sub-processors.
7. Helping you. Taking into account the nature of the processing, we'll help you respond to requests from people exercising their data protection rights, and help you meet your obligations on security, personal data breaches, data protection impact assessments and consultations with regulators. We may charge a reasonable fee for help that goes beyond this.
8. Personal data breaches. We'll tell you without undue delay after becoming aware of a personal data breach affecting your personal data, with the information you reasonably need to meet your own obligations.
9. International transfers. We, and our sub-processors, may process the personal data outside the UK and the European Economic Area, including in the United States. When we do, we'll make sure there's a lawful transfer mechanism in place, such as adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework), or standard contractual clauses (the EU Standard Contractual Clauses, with the UK Addendum for UK data, or the UK International Data Transfer Agreement). Where a transfer from you to us needs standard contractual clauses, the EU Standard Contractual Clauses (Module 2, controller to processor) and the UK Addendum are incorporated into these terms; paragraphs 2 and 5 complete their annexes, the optional docking clause applies, and the EU clauses are governed by the law and courts of Ireland.
10. At the end. When the Services end, we'll delete or return the personal data, as you choose, and delete any copies, within 30 days, unless the law of the UK, the EU or an EU member state requires us to keep it.
11. Audits. We'll make available the information you reasonably need to show we're meeting these terms, and allow audits by you or an auditor you appoint, on reasonable notice, during business hours, no more than once a year (unless a regulator requires more), at your cost and subject to confidentiality.
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