From the first sketches to a full logo suite, designed in Figma and Adobe and shown on your own touchpoints before you sign anything off.

A shortlist of directions, each built around an idea from your brand strategy.

A typographic wordmark and a standalone mark that work together or apart.

Full, compact and icon versions that stay clear from a billboard to a browser tab.

Positive, reversed and single-colour versions for every background and print run.

Each concept mocked up on your website, deck, signage and social before you choose.

Every format your team and suppliers need, with clear space and minimum sizes.
Four steps from the idea behind your brand to a logo suite every supplier can use without having to ask.
We read your positioning and pick the one idea the mark has to carry. SLATE's symbol, for example, mirrors the customer lifecycle.
Broad exploration across wordmarks, symbols and type, narrowed down to the directions that say the most about you.
A shortlist of logo concepts shown on your website, deck, signage and social, so you judge them where they'll be seen.
The chosen logo refined at every size, built into a responsive set and exported in every format you need.
A good logo is the shortest version of your positioning. We design it to be recognised at a glance and to hold up from a favicon to a building.
Every concept answers your positioning, so the logo means something beyond looking good.
Full, compact and icon versions, so the logo stays clear on a phone, a pen or a van.
Refine the mark people already know, as SLATE did, rather than throw it away.
Website, signage, livery, decks and social mocked up before you sign anything off.
Designed by the team that builds in Webflow, so the logo and favicon work on screen.
The source files and every export are yours from day one.
A logo design agency designs the mark that represents your business and makes sure it works at every size and on every surface. hydro designs logos from your brand strategy, shows them on your own touchpoints and delivers a full responsive logo suite.
Logo design sits inside a Brand Identity project, which takes four to eight weeks from discovery to guidelines. The logo comes early, so the rest of the visual system can be built around the chosen mark.
Yes, and it's often the better route. We keep what people already recognise and refine the rest, as we did when SLATE evolved its identity without losing the recognition it had.
A shortlist of full concepts, each built from a different idea in your strategy and shown on real surfaces. You pick one to take forward and we refine it with you until it's right.
SVG, PNG, PDF and EPS files of every version in colour, reversed and mono, plus the Figma source and usage rules. Everything is yours from day one.
It helps, but the two can run together. Designing the logo and website side by side means the mark is built for the screen it'll be seen on most, and Visual Identity carries it across everything else.