Workshops, research and a written strategy your whole team can repeat, agreed before the mood boards start. It's the first stage of every Brand Identity project.
Focused sessions with your leadership team on where the business is heading.
Purpose, mission, vision and values, written in words your team would use.
Where you sit against the brands your buyers compare you with.
Who you're for, what you do and why a buyer should pick you, in one statement.
The buyers you need to convince, what they care about and what makes them enquire.
Headlines, proof points and tone of voice for the website, decks and sales team.
Four steps that turn what's in your leadership team's heads into a strategy your designers, website and sales team all work from.
We start with your leadership team: where the business is today, where it's heading and who it needs to win.
We review your market and the brands your buyers compare you with, so the positioning is built on evidence, not guesswork.
Brand core, positioning and messaging written down and shared for feedback before any visual direction is explored.
The agreed strategy becomes the brief for mood boards, Logo Design and Visual Identity, so nothing's lost between thinking and design.
An identity only works when it has something to say. We write the strategy down before we draw anything, so every design choice can point back to it.
Positioning shaped around how founders, boards and buying teams decide who to trust.
A short, plain document your team can quote word for word in pitches and proposals.
Most businesses have years of reputation behind them. We keep that and point it forward.
The same people carry your strategy into Logo Design, Visual Identity and the website.
Messaging written for your homepage, decks and LinkedIn, so it's in use from day one.
Brand architecture that gives new services, sub-brands and markets a clear home.
I've done quite a few in my time and this has definitely been the easiest one so far.
The team at hydro delivered exactly what we asked for. The brand now reflects where we are today.
Fantastic from start to finish. The quality of the service and the end result represent excellent value for money.
They understood our requirements and quickly delivered a project that far surpassed our expectations.
The speed at which they built sites of this size & complexity is making a real difference to our brand.
The designs were ready within weeks and my website was built out in under a month of working together.
Ezgi, our account manager, was brilliant throughout: always approachable, proactive and quick to respond.
Made the whole process feel straightforward and stress-free, understood our needs from the start.
Great attention to detail, very open to feedback. Thanks to the entire team - you were all fantastic.
Understood the requirements well and were able to deliver a quality output. Highly recommend hydro.
Very happy with our new website! Thanks for all the help with it. Our MD was “blown away” by it.
We did a lot of research before choosing an agency for our brand and website. They didn’t disappoint.
Was a pleasure working with you guys. The website looks amazing. Big thanks to the whole team!
The most valuable outcome has been the overhaul of our brand identity. It's positioned us as a market leader.
We used to struggle creating marketing collateral that represented our brand. Now, we have it in days.
It's rare to find a partner who not only understands your vision but enhances it with their creative insights.
hydro have delivered a couple of projects for me now. Keen eye for design & UX. Excellent delivery & aftercare.
The process for branding and website has been great. Nothing is too much. Highly recommend.
Working with hydro has been a pleasure. Incredibly kind, always quick to respond to questions or requests.
The team at hydro went above & beyond to bring our vision to life for our new website. Super supportive.
hydro are a class act. Their speed is second to none, which is what I need when using a design agency.
It's enabled us to create higher quality content for our website, social media and sales teams.
The team are very responsive, knowledgeable, passionate, and deliver exceptional quality work.
Expert advice and feedback with updates every step of the way, it's been a real pleasure working with hydro.
Best in the business. The team are super knowledgeable, approachable and nice guys to work with. Highly recommended.
Proactive, enthusiastic and most importantly listen to their clients. Definitely recommend using hydro.
hydro has been a great help getting us started with email campaigns and regular social media posts.
Fantastic service both technically and commercially. Use hydro, they're great.
A brand strategy agency works out what your business stands for, who it's for and how it should talk, before any design starts. At hydro that means a brand workshop, a market review, positioning, core messaging and a tone of voice your team can use straight away.
Strategy is the first stage of a Brand Identity project, which takes four to eight weeks from discovery to guidelines. We agree the strategy with you first, then move into mood boards and concepts.
It's quoted to the scope of your brief, so you know the total before anything starts. You can buy it as part of a one-off brand project, and ongoing brand work is covered by the Unlimited Plan, our monthly subscription.
We'd always start with one, even a short one. A logo without positioning behind it is guesswork, and a few focused sessions give Logo Design a clear brief to answer.
Time with your leadership team for the workshop, any brand material you already have and the names you're most often compared with. We'll handle the research and the writing from there.
Strategy is what you say and who you say it to. Brand Identity is how it looks: logo, colour, type and the wider visual system. We do both, and the strategy becomes the brief for the identity.
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