The how-to for everything in your identity, written plainly and shown with real examples, plus the files and layouts that make following it the easy option.
Versions, clear space, minimum sizes and the misuses to avoid, all shown visually.
Values for screen and print, pairings, hierarchy and accessible combinations.
What good looks like for photography, illustration and icons, with examples.
How the brand sounds in headlines, emails and posts, with lines your team can reuse.
Decks, documents, social and signage shown in the system, so every rule makes sense.
Logos, colour swatches, icons and layouts packaged for everyday use.
Four steps from a finished identity to guidelines and files your team and suppliers can follow on their own.
We collect every logo, layout and asset in circulation, so the guidelines cover what your team makes day to day.
Plain, specific rules for each part of the identity, each one shown with do and don't examples.
Decks, documents, email signatures and social layouts built in the system, ready to duplicate.
Guidelines, Figma library and asset pack delivered together and organised so anyone can find the right file.
Guidelines only work if people use them. We keep them short and visual, and back every rule with a file or layout, so following it takes less effort than guessing.
Every rule shown with an example, so it's understood at a glance.
It sits alongside the PDF, so designers work from the source, not a screenshot.
Decks, documents and signatures, the pieces your team makes most, set up and ready.
Printers, sign makers and agencies get the specs they need without chasing you.
Room for new sub-brands and services, as HIC needed for its specialist networks.
The PDF, Figma library and files are yours from day one, to share with anyone.
I've done quite a few in my time and this has definitely been the easiest one so far.
The team at hydro delivered exactly what we asked for. The brand now reflects where we are today.
Fantastic from start to finish. The quality of the service and the end result represent excellent value for money.
They understood our requirements and quickly delivered a project that far surpassed our expectations.
The speed at which they built sites of this size & complexity is making a real difference to our brand.
The designs were ready within weeks and my website was built out in under a month of working together.
Ezgi, our account manager, was brilliant throughout: always approachable, proactive and quick to respond.
Made the whole process feel straightforward and stress-free, understood our needs from the start.
Great attention to detail, very open to feedback. Thanks to the entire team - you were all fantastic.
Understood the requirements well and were able to deliver a quality output. Highly recommend hydro.
Very happy with our new website! Thanks for all the help with it. Our MD was “blown away” by it.
We did a lot of research before choosing an agency for our brand and website. They didn’t disappoint.
Was a pleasure working with you guys. The website looks amazing. Big thanks to the whole team!
The most valuable outcome has been the overhaul of our brand identity. It's positioned us as a market leader.
We used to struggle creating marketing collateral that represented our brand. Now, we have it in days.
It's rare to find a partner who not only understands your vision but enhances it with their creative insights.
hydro have delivered a couple of projects for me now. Keen eye for design & UX. Excellent delivery & aftercare.
The process for branding and website has been great. Nothing is too much. Highly recommend.
Working with hydro has been a pleasure. Incredibly kind, always quick to respond to questions or requests.
The team at hydro went above & beyond to bring our vision to life for our new website. Super supportive.
hydro are a class act. Their speed is second to none, which is what I need when using a design agency.
It's enabled us to create higher quality content for our website, social media and sales teams.
The team are very responsive, knowledgeable, passionate, and deliver exceptional quality work.
Expert advice and feedback with updates every step of the way, it's been a real pleasure working with hydro.
Best in the business. The team are super knowledgeable, approachable and nice guys to work with. Highly recommended.
Proactive, enthusiastic and most importantly listen to their clients. Definitely recommend using hydro.
hydro has been a great help getting us started with email campaigns and regular social media posts.
Fantastic service both technically and commercially. Use hydro, they're great.
Brand guidelines design is creating the document and files that explain how a brand should be used: logo, colour, type, imagery, tone of voice and layouts. hydro designs them as a short visual PDF and a Figma library, with examples from your own touchpoints.
Logo usage, colour values, typography, imagery direction, tone of voice and examples of the brand on real surfaces. We add the layouts your team uses most, like decks, documents and email signatures.
Yes. We start by gathering what's already in use, fill any gaps in the system and document it, so the brand you've built gets used consistently from here on.
Guidelines are the final stage of a Brand Identity project, which takes four to eight weeks from discovery to guidelines. Documenting a brand that already exists is scoped on its own.
Both. The PDF is easy to share with suppliers and new hires, and the Figma library keeps your designers working from the same colours, type styles and components.
Your current logo files, any existing guidelines and examples of what your team and suppliers produce today. If the identity is new, we'll already have everything from the Visual Identity work.
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