Design, copy, structure, conversion.

northway.io
Payments infrastructure for growing fintechs
1
Design
Hero image reads as stock. Show the product.
01

Design

Does the site look like the company you're becoming? Type, colour, imagery and the first screen, judged on how current and confident they feel.

Hero headline today

Solutions for tomorrow's challenges

Fix 1 · Copy

Payroll software for UK accountancy firms

02

Copy

Does the hero say what you do and who it's for in one read? Headlines, proof and the words on every button.

Path to proof
Home→Services→Case study
✓Two clicks from the homepage
03

Structure

Can a buyer find the service they need and the proof behind it in two clicks? Navigation, page order and what sits above the fold.

Every page ends with
Contact Us
Route to enquire
Today4/9
After fix 39/9
04

Conversion

Is there one clear route to enquire on every page, and a reason to take it now? Forms, calls to action and the moment after the click.

From your URL to your three fixes.

Step 1

Send

Drop your email and website into the form. That's the whole brief.

Two fields
Step 2

Read

A hydro designer reads your site the way a buyer does, on desktop and on a phone, from the first screen to the contact form.

Desktop and phone
Step 3

Record

We record a short screen walkthrough on your live pages, pointing at what to change and why.

Screen recording
Step 4

Rank

Three fixes, ranked by the difference they'll make, each one written as the change to make rather than a score.

Three fixes
Step 5

Deliver

The recording and a short written summary arrive in your inbox within 48 hours, ready to forward to your team.

Within 48 hours
Found the fixes? We can make them too.

Three fixes you can make this week.

  1. 01A short screen recording of your live site, on desktop and mobile
  2. 02Three fixes, ranked by the difference they'll make to enquiries
  3. 03A mix across design, copy, structure and conversion, never three of the same
  4. 04Each fix written as the change to make, so your team can act on it
  5. 05A written summary under the recording, ready to forward
  6. 06A hydro designer's eyes on your site, not an automated score
Get my free teardown
hydro
Your website teardownnorthway.io · recorded by a hydro designer
Sample
northway.io
Payments infrastructure for growing fintechs
123
1 · Say what you do2 · Proof by the promise3 · One route to enquire
Written summary
  • 1Say what you do, and for whom, in the hero headline
  • 2Put proof next to the promise: logos, results, a named quote
  • 3Give every page one clear route to enquire

Sample teardown for an example brand. Yours arrives within 48 hours.

Questions about the teardown, answered.

Got a question we haven't answered?
Contact Us

Is it really free?

Yes. Enter your email and website and the recording arrives within 48 hours. If you'd like hydro to make the changes, contact us. If not, the fixes are yours.

Who records it?

A designer at hydro. It's the same teardown our founder records for sites dropped in the comments on his LinkedIn posts: a person looking at your live pages, not software scoring them.

Why only three fixes?

Because three get made. A forty-point audit gets filed. We pick the three changes that will do most for enquiries and explain each one so your team can act on it this week.

Do I need to be on Webflow?

No. We tear down sites on any platform. If you're on Webflow, that's where we build every day, so the fixes can go live quickly.

What if I want you to make the changes?

Reply to the email or contact us. We'll quote the three fixes on their own, or fold them into a bigger evolution of the site if that's where you're heading.

How is this different from the AEO assessment?

The AEO assessment is an automated report on how AI search sees your brand. The teardown is a designer looking at how your buyers see your website. Run both: they cover different ground.

Better business starts here

Ready to see them fixed?

hydro can make all three changes for you, and the ones the recording didn't have room for.