Everything around the logo: the palette, typefaces, imagery direction and graphic elements, built as a Figma library and applied to the surfaces you use most.
Primary and supporting colours with values for screen and print, checked for contrast.
Typefaces and a type scale chosen to carry your tone on screen and in print.
Photography, illustration and icon rules so every visual feels like yours.
Shapes, patterns and layout devices that make you recognisable without the logo.
Colours, type styles and components in one library your designers and agencies share.
Website, decks, social, documents, signage and livery designed in the new system.
Four steps from a visual direction to a system that holds together on every surface your brand appears on.
Several visual directions shown side by side, so we agree the feel before designing anything final.
Palette, type, imagery and graphic language designed together around your logo and positioning.
The system tested on your website, decks, social, documents and signage, then refined wherever it needs to flex.
Everything packed into a Figma library and Brand Guidelines, with a rollout plan for your team and suppliers.
Consistency is what makes a brand recognisable. We design the system so everyone making something for you produces work that looks like it came from one place.
Colour, type and imagery chosen together, so they work in any combination.
Built by the team that designs and builds in Webflow, so it works on your website from day one.
From letterheads and document layouts to vehicle livery and site signage.
A visual language that moves cleanly into launch films, idents and site animation.
Your team, freelancers and suppliers all design from the same source.
Intellipay's brand was refreshed across every touchpoint in four weeks.
I've done quite a few in my time and this has definitely been the easiest one so far.
The team at hydro delivered exactly what we asked for. The brand now reflects where we are today.
Fantastic from start to finish. The quality of the service and the end result represent excellent value for money.
They understood our requirements and quickly delivered a project that far surpassed our expectations.
The speed at which they built sites of this size & complexity is making a real difference to our brand.
The designs were ready within weeks and my website was built out in under a month of working together.
Ezgi, our account manager, was brilliant throughout: always approachable, proactive and quick to respond.
Made the whole process feel straightforward and stress-free, understood our needs from the start.
Great attention to detail, very open to feedback. Thanks to the entire team - you were all fantastic.
Understood the requirements well and were able to deliver a quality output. Highly recommend hydro.
Very happy with our new website! Thanks for all the help with it. Our MD was “blown away” by it.
We did a lot of research before choosing an agency for our brand and website. They didn’t disappoint.
Was a pleasure working with you guys. The website looks amazing. Big thanks to the whole team!
The most valuable outcome has been the overhaul of our brand identity. It's positioned us as a market leader.
We used to struggle creating marketing collateral that represented our brand. Now, we have it in days.
It's rare to find a partner who not only understands your vision but enhances it with their creative insights.
hydro have delivered a couple of projects for me now. Keen eye for design & UX. Excellent delivery & aftercare.
The process for branding and website has been great. Nothing is too much. Highly recommend.
Working with hydro has been a pleasure. Incredibly kind, always quick to respond to questions or requests.
The team at hydro went above & beyond to bring our vision to life for our new website. Super supportive.
hydro are a class act. Their speed is second to none, which is what I need when using a design agency.
It's enabled us to create higher quality content for our website, social media and sales teams.
The team are very responsive, knowledgeable, passionate, and deliver exceptional quality work.
Expert advice and feedback with updates every step of the way, it's been a real pleasure working with hydro.
Best in the business. The team are super knowledgeable, approachable and nice guys to work with. Highly recommended.
Proactive, enthusiastic and most importantly listen to their clients. Definitely recommend using hydro.
hydro has been a great help getting us started with email campaigns and regular social media posts.
Fantastic service both technically and commercially. Use hydro, they're great.
Visual identity design is turning a brand's logo and positioning into a full system of colour, typography, imagery and graphic elements. hydro designs that system in Figma for B2B brands and applies it to the website, decks, social, print and signage.
The logo is one part of it. The visual identity is everything around it that makes your brand recognisable when the logo isn't there: colour, type, imagery, layout and graphic language.
It's part of a Brand Identity project, which takes four to eight weeks from discovery to guidelines. Where it sits in that range depends on how many surfaces the system has to cover.
Yes. Most of our work evolves an identity: we keep the logo and colours people know, then fill the gaps with type, imagery and layouts so the system works across every touchpoint.
A Figma brand library with colours, type styles and components, exported assets, layouts for the surfaces in scope and Brand Guidelines that explain how it all fits together. Everything is yours.
Yes. On the Unlimited Plan, our monthly subscription, the same designers produce decks, social, campaign creative and print in your identity, and you can pause or cancel any time.
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