Every movement,

designed with a reason.

Interaction and motion designed alongside the layouts, specified for build and tested on real devices, so the site feels as considered as it looks.

hydro.website premium webflow partner interaction design micro-interactions

Micro-interactions

Buttons, toggles, forms and menus that respond clearly to every action.

hydro.website premium webflow partner interaction design hover and focus states

Hover and focus states

States designed for every interactive element, for mouse and keyboard alike.

hydro.website premium webflow partner interaction design scroll interactions

Scroll interactions

Reveals and scroll-led moments that walk visitors through the story.

hydro.website premium webflow partner interaction design page transitions

Page transitions

Movement between pages and views that keeps people oriented.

hydro.website premium webflow partner interaction design product ui animation

Product UI animation

Animated product screens that show what your software does.

hydro.website premium webflow partner interaction design motion specs for build

Motion specs for build

Timing, easing and triggers documented, so Webflow matches the design.

Want all of this for your brand?
Tell us what you're working on and we'll come back with a direction, a scope and a start date.

Projects we're proud of.

Want results like these?

From still frame to live interaction.

Four steps from deciding what each interaction should do to motion that runs smoothly on the live site.

01

Give it a job

We agree what each interaction is for: guide the eye, explain the product or confirm an action.

02

Design the states

Every state and transition designed in Figma alongside the layouts, not added at the end.

03

Prototype the motion

Key moments prototyped in Figma and Jitter, so you feel the timing before it's built.

04

Build and test

Built in Webflow with Lottie or native interactions, then tested on mobile for speed.

Motion with a job.

Never just for show.

Good interaction design tells people what's clickable, what's just happened and where to look next. We only add movement that does one of those, and keep it light enough not to slow the site.

Designed with the layout

Interactions planned in Figma from the start, so motion and design fit together.

Shows the product

Animated UI that demonstrates what the product does, as on Huq's site.

Light on performance

Lottie and native Webflow interactions tested, so movement never slows a page.

Design to build, one team

The same people design, animate and build, as with Hardtech's motion graphics.

Your brand in motion

Timing and easing set to suit your brand, from playful to precise.

Approved in a prototype

You see and sign off each interaction in Figma before it goes into Webflow.

Ready to start? One brief is all it takes.

Are we any good? Don't take our word for it.

A real breeze to launch.

I've done quite a few in my time and this has definitely been the easiest one so far.

Ash Holmes

CMO & Co-Founder

Created a brand that could stand on its own.

The team at hydro delivered exactly what we asked for. The brand now reflects where we are today.

hydro.website brand identity review hic

Rhiannon Hoyes

Senior Marketing & Partnerships Manager

The team are incredibly efficient.

Fantastic from start to finish. The quality of the service and the end result represent excellent value for money.

hydro client review ben clarke

Ben Clarke

Managing Director

Delivered on time to the highest standards.

They understood our requirements and quickly delivered a project that far surpassed our expectations.

hydro client review elliot harrison-holt

Elliot Harrison-Holt

Sales Director

Design quality is excellent.

The speed at which they built sites of this size & complexity is making a real difference to our brand.

hydro client review joe capocci

Joe Capocci

Head of Marketing

Amazing company.

The designs were ready within weeks and my website was built out in under a month of working together.

hydro client review joe harulow

Joe Harulow

Founder

We had a fantastic experience with hydro.

Ezgi, our account manager, was brilliant throughout: always approachable, proactive and quick to respond.

hydro client review fabien caqueret

Fabien Caqueret

Managing Director

We’re absolutely over the moon.

Made the whole process feel straightforward and stress-free, understood our needs from the start.

hydro client review anna baldwin

Anna Baldwin

Marketing Manager

Delivered exactly what we were after.

Great attention to detail, very open to feedback. Thanks to the entire team - you were all fantastic.

hydro client review richard baron

Richard Baron

Head of Marketing

Quick, easy, and friendly to work with.

Understood the requirements well and were able to deliver a quality output. Highly recommend hydro.

hydro client review adam parkinson

Adam Parkinson

CEO

Migrated from WordPress to Webflow.

Very happy with our new website! Thanks for all the help with it. Our MD was “blown away” by it.

hydro webflow agency review chloe simms

Chloe Simms

Marketing Manager

hydro are a dream to work with.

We did a lot of research before choosing an agency for our brand and website. They didn’t disappoint.

hydro client review gavin shepherd

Gavin Shepherd

Commercial Director

The website looks amazing.

Was a pleasure working with you guys. The website looks amazing. Big thanks to the whole team!

hydro client review denis ribeiro

Denis Ribeiro

Head of Brand & Communications

Have kept us up to date constantly.

The most valuable outcome has been the overhaul of our brand identity. It's positioned us as a market leader.

hydro client review louis king

Louis King

CEO

Using hydro speeds up our sales cycle.

We used to struggle creating marketing collateral that represented our brand. Now, we have it in days.

hydro client review max edwards

Max Edwards

Co-Founder & CEO

Consistently impressed us.

It's rare to find a partner who not only understands your vision but enhances it with their creative insights.

hydro client review monika kucharska

Monika Kucharska

Head of Marketing

Quality. Great to work with.

hydro have delivered a couple of projects for me now. Keen eye for design & UX. Excellent delivery & aftercare.

hydro client review james higgins

James Higgins

CEO & Founder

Easy and helpful start to finish.

The process for branding and website has been great. Nothing is too much. Highly recommend.

hydro client review mark mckittrick

Mark Mckittrick

Managing Director

A joy to work with.

Working with hydro has been a pleasure. Incredibly kind, always quick to respond to questions or requests.

hydro client review ella hough

Ella Hough

Marketing Director

Exceeded all expectations.

The team at hydro went above & beyond to bring our vision to life for our new website. Super supportive.

hydro client review james quinn

James Quinn

Director

A true partner.

hydro are a class act. Their speed is second to none, which is what I need when using a design agency.

hydro client review mike thornhill

Mike Thornhill

Director - FMCG

Their output has been significant.

It's enabled us to create higher quality content for our website, social media and sales teams.

hydro client review matt horton

Matt Horton

Head of Marketing

I am absolutely thrilled with hydro.

The team are very responsive, knowledgeable, passionate, and deliver exceptional quality work.

hydro client review kieran buckley

Kieran Buckley

Head of Marketing

Top class throughout.

Expert advice and feedback with updates every step of the way, it's been a real pleasure working with hydro.

hydro client review adama samba

Adama Samba

Founder

Can't recommend hydro enough.

Best in the business. The team are super knowledgeable, approachable and nice guys to work with. Highly recommended.

hydro client review marc grundy

Marc Grundy

Founder

Great approach from hydro.

Proactive, enthusiastic and most importantly listen to their clients. Definitely recommend using hydro.

hydro client review steven long

Steven Long

Operations Director

Service has been amazing.

hydro has been a great help getting us started with email campaigns and regular social media posts.

hydro client review josh harrison

Josh Harrison

Managing Director

A great service commercially.

Fantastic service both technically and commercially. Use hydro, they're great.

hydro client review philip silver

Philip Silver

Managing Director

Interaction design questions, answered.

What is interaction design?

Interaction design is deciding how a website or product responds when someone uses it: hovers, clicks, scrolls, transitions and feedback. hydro designs interactions in Figma and Jitter and builds them in Webflow, so they feel right and stay fast.

How is interaction design different from motion design?

Interaction design is movement triggered by the user, like a hover or a scroll. Motion Design covers the wider work too: launch videos, brand idents and social motion. We do both, often on the same project.

Will interactions slow down our site?

Not when they're built well. We use Lottie and native Webflow interactions, keep files light and test on mobile before launch, so the site stays quick.

How long does interaction design take?

It runs inside the Figma design, which usually takes one to two weeks, and then the build. Bigger motion pieces, such as a launch video, take two to four weeks.

Can you add interactions to our existing Webflow site?

Yes. We can design and build new interactions on a live Webflow site as a one-off project, or add them through the Unlimited Plan as part of ongoing work.

Who is interaction design for?

B2B brands and software companies who want their site or product to explain itself, from data platforms like Huq to engineering firms like Hardtech. If your product's hard to describe, showing it move often does the job.

Better business starts here

Become the brand you aspire to be.