UK Metal Finishing

UK Metal Finishing had grown through recent acquisitions, but their digital presence hadn’t kept up.

Their existing website didn’t reflect the scale or quality of the group:

- Visitors couldn’t easily tell which services were available.

- Each company within the group was siloed online.

- The design felt outdated and didn’t match the high standards of their work.

- There was no clear journey for users, causing friction and missed opportunities.

- Stakeholders wanted to reposition the brand and support growth with a site that could drive consistent inbound enquiries.

We rebuilt their website to align with the business they had become:

- Combined all companies into one seamless, unified web experience.

- Repurposed existing content and introduced new visuals and video to build trust.

- Developed a responsive map so users can find and contact quickly.

- Added live chat so customers can email or call directly from the site.

- Designed a clean, modern interface that reflects the quality of their service.

- Streamlined the user journey to reduce friction and encourage contact.

Delivered in just 7 weeks, the new site made an immediate impact:

- Inbound enquiries increased within hours of launch.

- Users can now contact easily within seconds.

- The brand now feels current, and built for scale.

- They now have a website that supports their next stage of growth.