brand + website.
we developed the identity and website to position the brand effectively ahead of their competition.
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/ project introduction.
we developed the visual identity and website to position the brand effectively ahead of their competition. we wanted to complement the simple, clean, geometric styles of the logo mark, ensuring it could be adapted for different devices and screens we created the stacked and horizontal logos, along with the individual mark which can be easily recognised. the new logo is the coming together of the lowercase characters 'j' and 'n'. which also symbolises how we wanted families to feel connected when staying at one of the JNHoliday sites. the orange and blue brand colours were selected to create a modern and dynamic feel, reflecting what it's like staying at one of their holiday parks. we used the brand colours to distinguish the two characters clearly. we'll also be supporting the team by creating new assets on our subscription plan, to drive inbound leads through the website.
/ mobile experience.
with the majority of users on the previous website being mobile devices, we had to ensure the booking experience was seamless from them arriving on the homepage to then booking their trip in three clicks. prominent call to actions were also placed in key positions to enhance the overall user experience and functionality.
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